The origins of Aleluia Cerâmicas date back to 1905 when it was founded by the Aleluia family. Nowadays, after more than one hundred years of activity, Aleluia Cerâmicas is a technologically advanced company, dedicated exclusively to the production and decoration of wall and floor ceramic tiles, being a world reference in ceramics tiles.
Aleluia Cerâmicas is present in the five continents, in more than 60 countries around the globe with a network of more than 100 distributors and 700 retailers and with around 4500 sales points exporting more than 70% of its production.
"Every stone that adds to the already great Aleluia building is never an upshot - it is always a foundation" (Litoral, October 15, 1955 p.11)
It is founded with the designation of the Santos Mártires Factory by João Aleluia, located in Largo dos Santos Mártires, initially dedicated to the production of domestic dishes.
The manufactures of semi-industrial façade tiles (regular repetition of one or several tiles to form patterns) allows the use of new business opportunities, along with the expansion of the city of Aveiro being the most marked the city's trait, shaping the urban environment and dignifying the anonymous tiled façades.
Until the acquisition of the windmill the factory had no driving force. Later on, on the Gafanha road, a mill would be installed, which operated with the water currents of the Aveiro lagoon to grind the glaze, helping the precarious efficiency of the wind engine.
However, the manufacture extends to the fancy dishes (imitations of the old Chinese, and Japanese) and to the tile.
In 1909 new and several improvements were introduced; the grinding of the glass started to be made in a windmill.
The change involved a real transformation of the company. From a small workshop, Aleluia Factory would become a modern enterprise, producing domestic and decorative pottery and wall tiles.
In 1922, at the Rio de Janeiro Exhibition, the Aleluia Factory conquered, along with Jerónimo Pereira Campos, Filhos, the diploma of honor.
The manufacture of tiles by drying process was adopted and the first series of machines Faure de Limoges was installed for the preparation of white clays and five years after the first mechanical press.
At the forefront of its time, new and modern equipment is acquired, and the first mechanical press is installed.
Acquired the company Olarias Aveirense Lda. and its transformation into the Gercar Factory, dedicated almost exclusively to the production of sanitary ware, reserving for Aleluia the more artistic side of decorative faience, tiles, and panels.
Acquisition of new and modern equipment and expansion of the facilities, with a strong focus on tile production. With this investment, it became one of the strongest competitors in the market in this sector.
Aleluia Factory created a school of drawing and painting, and a school for adults who did not have the 4th grade. The illiteracy was extinguished among the workers.
The meals were distributed by the workers at cost proportional to the salary and gratuitously for the lower income. It allowed the granting of loans for the construction of own housing, without interest and in modest monthly payments. Prior to the Social Security, workers were already granted free medical care and sickness benefits.
This year, the company reaches a significant and growing concentration of workers, with more than 400 employees.
The growth of the company was favorable but difficulties resulting from this investment led the brothers to sell the factory to a limited company: Aleluia - Cerâmica, Comércio e Indústria, S.A.
Changed definitively to the facilities of Quinta do Simão.
In 1999, the manufacturing unit was reconverted in order to produce wall and floor tiles, with a greater production capacity.
A new and modern Administrative-Social building and Showroom is built in the Quinta do Simão unit.
Commemoration of the Aleluia's centenary with the presence of the President of the Republic, Dr. Jorge Sampaio.
Aleluia Cerâmicas is the result of the merger of several Portuguese companies that own some of the main ceramic brands – Aleluia, Ceramic, Apolo, and Viúva Lamego.
First Portuguese ceramic company to acquire digital printing equipment.
In July of the same year, the Logistics Center of Aleluia Cerâmicas was inaugurated in Gafanha da Encarnação, Ílhavo, the largest in the country, with a storage capacity of 3 million square meters in covered area.
Due to the increasing demand and internationalization of the brand, the production capacity of Aleluia is expanded, with 6 production lines.
The installation of a digital printer at the Vagos Industrial unit for applications on extruded porcelain, will allow to elevate aesthetical aspects, and places Aleluia Cerâmicas at the forefront of this type of technical product.
Brand and logo change to "Aleluia Ceramics", ensuring alignment with the global presence strategy.
Composed of 3 units, the Aleluia Cerâmicas has in its portfolio 3 different product typologies: wall tiles, wall and floor porcelain tiles and glazed floor tiles; extruded tiles and hand painted tiles as well as special customized projects.
The logistic centre of Aleluia Cerâmicas has a storage capacity of about 3 million sqm, with a covered area of 18,000 sqm, 12 meters high and equipped with the latest technologies that allow the movement of products with high accuracy and ease.
Research & Development is a strategic pillar of leadership where Aleluia Cerâmicas has invested over 15 million euros in the past few years, translated into equipment with the latest generation technology at several levels (presses, ovens, glazing production lines, automated movement means, electronic selection of tiles,
digital printing equipment) to ensure high competitiveness and high quality of manufactured products with an excellent responsiveness to the changing consumer preferences.
The integration of environmental concepts with Aleluia’s normal functioning has revealed itself to be a factor in competitiveness, be it in the saving of he environment, in the quality of the productive process or in the decrease of the environmental impact.
The investments made in the Quality and Environment area are reflected in the obtainment of the following certifications:
General Manager & Commercial Director
Luís Ascenso
Marketing Director
Diogo Marques
Research & Development Director
Cristina Rosete
Operations Director
António Lamas
Quality & Environment Director
Elmano Castilho
Finance & Administration Director
Carla Godinho
Human Resources Director
Luís Brandão
Information Systems & Technology Director
Paulo Rocha
Legal Director
Madalena Félix